Irish side Leinster have taken their green theme to a whole new level as they prepare to take on Queensland Reds.
For every try scored Ecocem will offset 17.5 tons (which is the average person’s carbon emission) and eight tons for each conversion or penalty scored.
The match programme will only be available via Bluetooth to mobile phones and a bike park is in operation to encourage fans to cycle to the ground.
The Leinster team, who will wear specially-commissioned green jerseys will walk to Donnybrook.
