Touring the Guinness Six Nations cities, experiencing the best each has to offer on every match weekend, is the dream for many rugby fans.
The latest Guinness advert, released to coincide with the start of Rugby’s Greatest Championship, is on that very theme and has already proved a hit with supporters.
‘The Purse’ tells the true story of David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations.
Olive left her sons an inheritance on the sole condition that it was used to follow Wales in the Championship, as well as a purse which they use to hold their kitty on matchdays.
The advert depicts the pair mourning their mother and in sumptuous, moving fashion helps show them honouring her life by enjoying everything the Guinness Six Nations has to offer.
They sample escargots in Paris, ride round Rome in a taxi and, of course, enjoy a great pint of the black stuff using Olive’s kitty.
Reflecting on the video, David and Gareth Rees said: “We’ve loved rugby for as long as we can remember and being able to go to the Six Nations matches thanks to our mam has been amazing.
“Now being able to tell our story with Guinness is a ‘pinch me’ moment.”
Niall McKee, Guinness Marketing Director said: “We are honoured to celebrate the legacy of Olive Rees in our new campaign, ‘The Purse’.
“Through her legacy, her sons have adopted her generous spirit to nurture a sense of friendship and community wherever they go.
“We hope this film encapsulates the spirit of rugby and the Six Nations championship, of which we are so proud to have been announced as title sponsor.”
The partnership with the Six Nations sees Guinness build on its already strong presence in and around the Home Nations stadia, ensuring fans can celebrate great days out at the rugby.
The brand is also continuing its commitment and promotion of responsible drinking by maintaining its designation as Official Responsible Drinking Partner.