England will have a new kit partner from September after announcing that Umbro will replace current suppliers Canterbury.
Umbro’s iconic double-diamond will be worn by the England’s men’s, women’s sevens and age-grade teams from September 1 2020 in a deal reported to be for the next four years.
The English sports clothing manufacturer are perhaps best known in sporting circles for their long-standing deal with the England football team from 1984 to 2013.
But Umbro also have plenty of rugby heritage – having supported all four of the home nations over the years, an array of club sides and the victorious British & Irish Lions Tour to New Zealand in 1971.
Simon Massie-Taylor, chief commercial officer for England Rugby said: “We are delighted to be entering this new chapter with Umbro as official technical kit partner from September and welcome them into the England Rugby family.
“Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”
From 1 September 2020 @umbro will become our Official Technical Kit Partner after signing a new four-year partnership.
Read more below.
— England Rugby (at 🏠) (@EnglandRugby) May 5, 2020
Umbro will provide the England team’s match kit, training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges.
And Umbro managing director Anthony Little is excited about the opportunity to work with the England Rugby set-up.
He said: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history.
“The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.
“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”