Women’s Six Nations has appointed CSM Sport and Entertainment (CSM) as its strategic partner and exclusive sponsorship agency.
The partnership will see CSM source new commercial partners for the competition, which resumes on October 25.
The international women’s tournament began in 1995 with five nations, which became six when Spain joined in 2002. Italy replaced Spain in 2007 and have been ever-present since, along with the founding nations of England, France, Ireland, Scotland and Wales.
CSM has already undertaken a strategic brand review of Women’s Six Nations as part of the partnership and established a target audience, fan base and commercial strategy for the tournament.
Charlie McEwen, CEO of Rugby and Special Projects at CSM said: “It has been fantastic working with the Women’s Six Nations to reposition the brand and establish the foundations for future growth.
“At CSM, we have a rich heritage working in rugby and will look to leverage the experience and understanding we have across the business, to propel the competition on its new journey. The opportunity with women’s rugby has never been greater, so we look forward to finding future commercial partners.”
Ben Morel, CEO of Six Nations Rugby added: “The development of the Women’s Six Nations is an absolute priority for me and it’s fantastic to have CSM working with us to help refresh our offering and secure new partnerships.
“We are confident that their strong history in rugby, coupled with our own expertise, will bring about an exciting new chapter for the Women’s Six Nations.”
The 2020 Women’s Six Nations is currently being led by England, who are one win away from a Grand Slam and round off their campaign against Italy on November 1.
