France will rediscover a page of their history with their new jersey created by le coq sportif, according to FFR president Bernard Laporte.
Les Bleus will wear the new le coq sportif jersey from July 1, and they will be on show during the 2019 Six Nations when France will kick off their campaign at home to Wales.
The jersey will be worn for the first time by France during the men’s and women’s Sevens World Cups this summer, and the partnership will also benefit amateur rugby with le coq sportif offering 23 jerseys, which can be customised to the 1400 rugby clubs with a youth set-up.
Laporte explained the importance of the jersey and le coq sportif in the history of French rugby.
He said: “The blue jersey is very important for the Fédération Française de Rugby. There is an obvious emotional dimension. It’s first and foremost the symbol of our national teams.
“The French national team, of course, but also the Sevens sides, men and women, who will be the first to wear the new kits created by le coq sportif in July.
“I want these players to be conscious of the privilege of being able to wear this kit.
“The jersey is also a rallying sign for our supporters. Players and supporters share one very strong thing: their love of the shirt.
“It represents the history of our sport. Every France jersey represents its era. With le coq sportif, it’s also a return to our roots. Who cannot recall Jean-Pierre Rives, his white jersey bloodied during the 1983 Five Nations.
“The brand has a history with the French national team and we will continue to write our history together.”