The docuseries, which charts the stories of players competing in the 2023 Guinness Men’s Six Nations, has been hailed as a pivotal moment for the promotion of the game to a new, global audience.
Its swift accent up the ranks of the streaming giant’s most-watched shows is indicative of viewers’ appetites for in-depth portrayals of elite athletes – many of whom have already begun to transcend the sport.
Six Nations: Full Contact premiered its opening episode, featuring Scotland’s Finn Russell and England’s Marcus Smith, at a dazzling event in London last week attended by various stars of the sports and entertainment world.
Irish legend Johnny Sexton, speaking at the Dublin premiere of Full Contact, said of the series that “reaching a more diverse audience is important for the game”, while England scrum-half Danny Care said he hopes it can encourage “more boys and girls to pick up a rugby ball and fall in love with the sport”.
Its worldwide release yesterday, along with this week’s launch of the Guinness Men’s Six Nations in Dublin, has only increased the anticipation for this year’s Championship, which kicks off next Friday night in Marseille between two of the hot favourites, France and Ireland.